Adobe Premiere Pro Export Settings
NB: this guideline is just a starting point; there are tons of situations where specific settings will be used - do your research & testing before setting for the one that suits you best! The following has worked for me but every editor has his/her own way.
Where possible, tick "Render at Maximum Depth" & "Use Maximum Render Quality"
Where "Bitrate Settings" can be set: Set "Target Bitrate" to the desired setting (higher bitrate = bigger file size), then set "Maximum Bitrate" to about 5-10mbps more. Eg., Target Bitrate: 12mbps / Maximum Bitrate 17mbps
1. DVD
Format: MPEG2
TV standard: PAL
2. Projection Screening & Archival Purposes
Format: Quicktime
Codec: either "Apple ProRes 422 HQ" or "H.264"
Field Order: Progressive
Quality: 100
3. Vimeo
Format: H.246
Bitrate encoding: VBR, 2 pass
Max bitrate: 20 000
For best results, set your audio sample rate to 48 kHz
4. Youtube
Format: H.246
Bitrate encoding: VBR, 2 pass