7 Marketing 7ps Process and Marketing Ethics

June 13, 2022 Gary H

Final component of the 7PS and discussion on ethics (Apple in China)

PROCESS -Definition within the marketing context. • Types of processes.• The impact of process on buyer behaviour.•  students to research and list differentprocesses in delivering products. • discussion – the appropriateness and effectiveness of different processes in a specific context. How does process impact on buyer behaviour?

Understanding of the marketing mix can be adapted to meet the needs of customers within both a B2C and B2B context. • The shift from the 4Ps to the 7Ps.• The relationship between marketing, ethics and corporate social responsibility (CSR)/ethical issues in marketing. • The link between external factors and the 7Ps.• Discussion – the ‘flexible mix’ and the need to adapt it/ the change from 4Ps to 7Ps• – the link between marketing ethics and CSR. • consider the application of the 7Ps in a given context.



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