From a parent's perspective, finding a tutor that matches the needs of their child is no simple business. Hiring a tutor is based on reputation, and if you do not know a good tutor for a given subject, it can be difficult finding someone suitable for your child. For this reason it is important as a tutor to display markers of professionalism and competency. Experience, references, DBS—these are all important for making a good impression.
From my perspective, I aim to find clients locally. Less travel means less rushing. It also means greater reliability for the client. Losing lessons due to a bicycle puncture or, indeed, a tube strike is in nobody's interest.
Towards both aims of the parent and the tutor, I recommend local advertising. Targeted flyers and business cards in neighborhood coffee shops, supermarkets and artisan shops can be a low-effort, high-reward method for reaching new clients. Being local is another sign a tutor can use to demonstrate that they are a good bet.
When it came to producing my flyers for this year’s intake, I decided to include my Tutorfair profile.
If you haven’t seen this yet, it’s now possible to create a short (memorable!) link to your profile page.
So why include the link? After all, most parents will use conventional methods of communication. Well several reasons! Firstly, a reputable website link is more professional than a generic free email account. Secondly, a lot more information can be stored on the Tutorfair profile page—hopefully answering any questions a parent may have. Thirdly, greater exposure of Tutorfair encourages more local clients onto the site. Fourthly, and finally, even if you aren’t a good match for the client, there might be another opportunity nearby.
Not convinced? Check out these articles on choosing the perfect tutor:
Written by Mark Brown.